![]() The color-centric range contains the unique PROTEINFUSION™ blend, made with keratin protein (the natural building blocks of our hair), and a violet pigment that neutralizes unwanted brassy tones to keep those cool hues center stage in silver-blonde hair. The good news is, Nexxus scientists have pinpointed the exact proteins and amino acids lost during the coloring process (cysteine, glutamic acid and serine, in case you were wondering), and from these findings, infused the Blonde Assure system with the best proteins to boost vibrancy and create a smoother, brighter blonde after just one wash. It’s not just an element of a balanced lunch: protein makes up 90% of your hair and you risk damaging it every time you color (not-so-fun fact: colored hair loses three times the amount of proteins as uncolored). And don’t get us started on heat styling without protection… The importance of protein for silver-blonde hair These two things will see your new hair color fade faster than your summer tan. And there are further things you can do to minimize color loss, such as protect your hair from chlorine in the swimming pool, and UV rays emitted by the sun. The Nexxus Blonde Assure Color Toning Purple Shampoo and Conditioner combines keratin protein and violet pigments to tone down brassiness on blonde or silver hair, giving you a cooler, brighter blonde. And what’s the fallout from this? Brittle, dry, straw-like hair, that’s what. But bleach and other color chemicals can remove these gloss-giving cuticles, subsequently attacking the hair’s proteins. In healthy hair, these cuticles sit flat and hug the hair fiber tight to retain moisture and protect the strand from inner damage. ![]() Sure, having a hair-color transformation feels great, but it compromises the hair’s protective layer, which is made up of overlapping cuticles that look a bit like fish scales under magnification. So here’s how to use purple shampoo like a pro to keep your silver-blonde hair looking pristine. All lightened hair has the tendency to go brassy (it has to do with warm pigment creeping back in as color fades) but using products between salon visits specifically designed to boost vibrancy in blondes – such as purple hair-toner shampoos – will make all the difference. It’s a stunning look, but like all chemically colored hair, there’s a certain amount of maintenance required to fight fade and keep locks looking healthy. A blend of ash blonde and silver, it became particularly popular at the start of the pandemic, when people began embracing their grown-out grays and exploring ways to enhance – not conceal – them. Hair color trends come and go with the seasons, but there’s one hybrid hair hue that shows no sign of going into hibernation: silver-blonde hair. ![]()
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